The Centre for Alternative Agricultural Media

A novel venture in the field of agricultural communication has been initiated in Dharwad, Karnataka. The Centre for Alternative Agricultural Media (CAAM) was established to focus on farmer friendly communication system. The first of its kind in India, CAAM is the desi version of various alternative communication efforts, which are need-based, pro-farmer and involving farmers� participation, that have sprung up all round the world. The alternative agricultural media, which stresses the need for pro-farmer ideologies and practices in agricultural research and communication, is encouraging the farmers’ self- respect and self-reliance.